Top 10 Reasons Why Mobile Technology is More Important than Ever
6. Smartphones and Tablets Remove Barriers to Mobile Marketing
6-barrierLess than a decade ago, the promise of mobile marketing was mostly hype. Small screens, underpowered phones and lack of a mobile ecommerce infrastructure (and no corresponding consumer behavior) meant that people simply weren’t ready to be marketed to through their phones. We used our phones for talking and texting, and that was about it.
But the smartphones of today and the growing numbers of tablets are significantly more powerful, and let users do almost anything they’d do on their home computers.
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